Cufflinks Inc.® | A Custom Zoho One Implementation for Business Success
How Brockbank Consulting Delivered a Tailored CRM That Exceeded Expectations

Results & Impact
Cufflinks Inc., a leading provider of high-quality accessories, sought to optimize its CRM to better align with internal processes and business goals. While they had Zoho One in place, they needed a more structured and customized approach to maximize its potential.
After evaluating multiple Zoho partners, Cufflinks Inc. selected Brockbank Consulting for their deep expertise, professionalism, and ability to deliver a highly customized solution.
Cufflinks Inc. wanted a CRM that:
- Made sense for their business, rather than a one-size-fits-all approach
- Integrated seamlessly with their existing Zoho One applications
- Reflected their unique internal processes, ensuring employees could work efficiently
- Offered high levels of customization without compromising usability
To meet these needs, Brockbank Consulting:
- Designed a CRM framework tailored to Cufflinks Inc.'s business model, ensuring it aligned with their unique workflow and goals
- Integrated the CRM seamlessly with other Zoho One applications, creating a cohesive and efficient ecosystem
- Enabled advanced customization, allowing employees to precisely track and manage internal processes within Zoho One
- Provided expert guidance and support, ensuring a smooth transition and long-term usability
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