Cufflinks Inc.® | A Custom Zoho One Implementation for Business Success

How Brockbank Consulting Delivered a Tailored CRM That Exceeded Expectations

Client Success
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Results & Impact

the americas' fastest growing companies 2025 tag

After exploring multiple Zoho partners, Brockbank Consulting was an obvious choice. The ability to highly customize and get specific with internal processes and then reflect those inside of Zoho One is a powerful toolset for our employees and not to be taken lightly. Thank you, Drew!

Jared
IT Professional
The Background

Cufflinks Inc., a leading provider of high-quality accessories, sought to optimize its CRM to better align with internal processes and business goals. While they had Zoho One in place, they needed a more structured and customized approach to maximize its potential.

After evaluating multiple Zoho partners, Cufflinks Inc. selected Brockbank Consulting for their deep expertise, professionalism, and ability to deliver a highly customized solution.

The Challenge

Cufflinks Inc. wanted a CRM that:

  • Made sense for their business, rather than a one-size-fits-all approach
  • Integrated seamlessly with their existing Zoho One applications
  • Reflected their unique internal processes, ensuring employees could work efficiently
  • Offered high levels of customization without compromising usability

Objectives & Solution

To meet these needs, Brockbank Consulting:

  • Designed a CRM framework tailored to Cufflinks Inc.'s business model, ensuring it aligned with their unique workflow and goals
  • Integrated the CRM seamlessly with other Zoho One applications, creating a cohesive and efficient ecosystem
  • Enabled advanced customization, allowing employees to precisely track and manage internal processes within Zoho One
  • Provided expert guidance and support, ensuring a smooth transition and long-term usability

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