gNext™ implemented Zoho the right way. In just 3 weeks.

gNext is a cutting-edge software company providing an all-in-one platform for infrastructure asset inspections. Their technology helps organizations streamline inspections, improve safety, and make data-driven decisions. However, despite having a powerful platform, gNext struggled with a common B2B challenge: a lack of visibility into their marketing and sales funnel.

gNext had zero visibility into which marketing and sales initiatives were driving revenue.

Without proper reporting, marketing decisions were based on guesswork rather than data. This made it nearly impossible to allocate resources effectively or optimize campaigns for better results.

Adding to the challenge, a previous consultancy had attempted to build a unified marketing and sales dashboard but failed to provide meaningful or actionable reports. gNext was left without a clear view of what was working and what wasn’t.

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In just 21 days, we transformed gNext’s sales and marketing visibility by implementing Zoho the right way:

• Full-Funnel Reporting – We built a complete reporting system, giving gNext full transparency into their marketing and sales funnel. They now have real-time insights into their pipeline, from lead generation to closed deals.
• Marketing Attribution Clarity – gNext can now track exactly which marketing efforts—campaigns, sources, and initiatives—are driving leads and revenue.
• Google Ads Integration & Keyword Tracking – With a properly configured Google Ads integration, gNext can drill down into the specific ads and keywords that are generating high-value leads, enabling smarter ad spend and higher ROI.

By implementing Zoho with a structured, data-driven approach, gNext now has the clarity they need to scale their marketing efforts with confidence.